A Personal Trainer’s Purpose

Ladies and gentlemen!

Welcome to the main event. It’s the moment you’ve all been waiting for. The most anticipated matchup in history. Two undefeated fighters have entered the ring, and only one shall leave victorious. Somebody’s “0” and got to go.

Now, to meet tonight’s fighters

Fighting out of the blue corner, he’s the current undefeated, undisputed heavyweight champion of the world. He’s been preventing you from making it to the gym for years, now. He never has no time to go anywhere or do anything. He’s your Excuses.

Now, to meet his challenger. Fighting out of the red corner, he’s the owner of Priority Fitness and best selling author of Make Fitness a Priority. He’s been helping people win the fight against their excuses for years now.  Your personal trainer, Chad Austin!

Now, for the thousands here in attendance…and the millions more who are watching around the world on HBO and Pay-Per-View. Live from priority Fitness.

Ladies and gentlemen…


I always get really excited when someone hires me to be their personal trainer. I get excited because I understand that the task we’re taking on is no easy feat. It’s not easy to reach your fitness goals. If it were easy to reach your fitness goals, wouldn’t everyone be in amazing shape? If it were easy to reach your fitness goals, we wouldn’t be such easy prey to all the miraculous weight loss products out there, there wouldn’t be a new fad diet every six months or so, we wouldn’t believe every word that comes out of experts, like Dr. Oz’s mouth, and we certainly wouldn’t believe the ridiculous products, like the Shake Weight or It Works!, actually work. Reaching your fitness goal is hard, so I take a lot of pride in helping my clients reach theirs.

After several years in fitness, I’ve learned that it’s not just my job to help people reach their fitness goals. My real purpose, as a personal trainer, is to help you make fitness a priority for life. That phrase, ‘make fitness a priority’, I feel like it may mean something different to other people, than it does to me. About a year ago, I did a poll online. My pole questions was, “What are your top priorities in life?” The top answers I got were family and career. Faith was a popular answer, too, but family and careers were, by far, the top two. Well, really surprised me is that, of all the people that took my poll, nobody said anything about health and fitness. Out of everyone that took it, nobody did.

I’ve had some time to think about it, now. I think it’s that ‘priority’ word that scares people away. See, we all have obstacles and challenges in our lives that we use as excuses to put our own health off until later.

Obstacles like:

  • I work long crazy hours, by the time I get home I’m exhausted, and I don’t have any energy to work out.
  • I travel all the time for work, I never know where I’m going or what I’m doing. That makes it impossible to get in any kind of consistent routine.
  • I have kids at home I need to be there for, my kids have activities going on every other night of the week, I need to be there to support them.
  • There’s so many scams in the health and fitness industry now, how do even know who to listen to and who’s just trying to sell me.
  • I don’t have a gym nearby to go to. If I had a gym nearby to go to, I wouldn’t even know the first thing to do when I walked in the door.

Any of these sound familiar?

We use these obstacles and challenges in our lives as validation, to ourselves, that it’s just not in the cards for us to make fitness a priority, right now. We just don’t have enough time; we’ll have to get to it later, later, you know, when we’ll have more time. The problem with that way of thinking is that that magical day we’re waiting on, when all of a sudden we won’t be busy anymore, our kids won’t be busy anymore, our jobs won’t be stressful, and we will have all this free time…That day does not exist. That’s the realization that everyone needs to make. The obstacles and challenges we’re using as excuses, they’re never going anywhere.

If you wanna make fitness a priority in your life, you just have to make a decision to do it. It has to be something that is too important not to change.

What’s the motivation?

Everyone understands why we should put our family and our careers as a priority. Why in the world should we put our health as a priority? Well, if we’re honest with each other, we don’t live to go to the gym. Who loves to work out? Hardly anybody. We don’t live to go work out. We don’t love to eat healthier foods. We choose to make those sacrifices because if we do it will improve our quality of life. We think that our life is too busy, our life is so busy that we don’t have any time for another priority, and so we put our own health off until later. If we were to put ourselves first and make fitness a priority, we would improve our quality of life we’re living, now.

Inspiration without action is the most pointless thing in the world.

If you’ve been inspired by what you read in this blog, and you’re now ready to put yourself first and make fitness a priority in your life. If you’re ready to take action, I have one last thing to say to you…

It’s what you do next that counts.