When someone hires a personal trainer, he or she is usually fueled by short-term motivation. There is probably something coming up soon that is driving them to want results. Maybe it’s a couple who just got engaged and they want to look great for their wedding. Maybe someone has a cruise or vacation coming up and they want to look good in their swimsuit. Maybe there is a family reunion or a class reunion coming up and you’re going to be seeing people who last saw you when you were in much better shape, or another common one is that your birthday is coming up and you don’t want to feel old when you become a year older.